BRAINSTORM

BRAINST⚡RM is an interactive brainstorming game designed to use gamification, the application of standardised game elements, to try to improve the creative process during the ideation phase of a project. Once implemented, BRAINST⚡RM uses User Experience Context Cards, challenging the player to generate ideas, which will accomplish the experience while being timed by the games avatar. The aim of BRAINST⚡RM is to determine whether or not the format in which someone participates in a brainstorming activity, has an effect of the quantity and quality of ideas produced.